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May 20, 1974
Fellow Dead Head,
The new Grateful Dead album, From The Mars Hotel,is done and is on its way to the pressing plants for manufacture. We know you'll dig it.
Last year when we started this great adventure we tried mightily to deliver a top quality pressing by rigorously monitoring production. Sorry as we are to say it, absolute quality in this environment of scarcity and crises is almost impossible. So, we've made arrangements for processing that consistently yields discs of above average quality and we are using packaging design to protect that quality.
Experience has taught us that records are more likely to be messed up after they leave the pressing plants than during their manufacture and storage there. On the trucks and in people's homes, excessive friction between the disc and its paper sleeve causes wear and also a dust-attracting build up of static electricity. We feel we've corrected this in our new packaging (having borrowed some licks from Deutsche Grammophon).
You've probably heard rumors that the Dead are coming. The fact is, the band is on the road right now and is planning gigs everywhere for the rest of this year.
We know you'll enjoy our album, and if you get real enthused call a radio station or tell a record store. We need all the help we can get.
Gratefully yours,
Grateful Dead Records
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